Morrison & Associates, S.C. is a full-service public accounting firm located in downtown La Crosse, WI. The CPA firm was founded in 1966 by Jerry W. Morrison. Morrison & Associates, S.C. was formed in 1993 upon the purchase of the practice by his son Ken Morrison. On January 1, 2023, Gretchen Sye assumed ownership of the firm.

With over 600 business and 1,500 individual clients in all different avenues of business, we are proud that most of our clients have a long-standing relationship with our firm. Each year we assist the owners of these businesses with a wide variety of accounting needs and coordinate their individual tax returns. Many of our clients have smaller service companies or perform their own bookkeeping. They look to Morrison & Associates for assistance with year-end closing, tax planning and return preparation.

Our seven certified public accountants and experienced staff of paraprofessionals are ready to work with you to solve your business' financial data needs, assist in tax reporting and planning, or provide other services to better manage your company.