Prepared to serve generations to come.

La Crosse, WI | (608) 782-7293

About Us

Morrison & Associates, S.C. is a full-service public accounting firm located in downtown La Crosse, WI. The CPA firm was founded in 1966 by Jerry W. Morrison. Morrison & Associates, S.C. was formed in 1993 upon the purchase of the practice by his son Ken Morrison.

 

With over 600 business and 1,500 individual clients in all different avenues of business, we are proud that most of our clients have a long-standing relationship with our firm. Each year we assist the owners of these businesses with a wide variety of accounting needs and coordinate that with their individual tax returns. Many of our clients have smaller service companies or perform their own bookkeeping. They look to Morrison & Associates for assistance with year-end closing, tax planning and return preparation.

 

Our six certified public accountants and experienced staff of paraprofessionals are ready to work with you to solve your business' financial data needs, assist in tax reporting and planning, or provide other services to better manage your company.

 

 

Staff

Ken Morrison

Certified Public Accountant; Owner

  • Started with the firm in 1981
  • Graduate of UW-Whitewater (1979)
  • Member of AICPA; graduate of the College for Financial Planning
  • Lifelong resident of the Coulee Region
  • Married to Michelle; 4 children and
    6 grandchildren
  • Enjoy traveling and seeing new places

Herbert Gust

Certified Public Accountant

  • Started with the firm in 1981
  • Graduate of UW-Madison (1979)
  • Member of the AICPA and WICPA
  • Married to Leanne; 4 Children and 4 grandchildren
  • Enjoys wood carving and home remodeling

Gina Tyler

Certified Public Accountant

  • Started with the firm in 2002
  • Graduate of Purdue University (1984)
  • Has 2 children and 2 grandchildren
  • Enjoys traveling, biking and remodeling homes

Gretchen Sye

Certified Public Accountant

  • Started with the firm in 2004
  • Graduate of UW-La Crosse (2005)
  • Member of AICPA
  • Lifelong resident of the La Crosse area
  • Married to Matt; 2 children
  • Enjoys spending time with family, attending sporting events, and traveling.

Jeremy Lenth

Certified Public Accountant

  • Started with the firm in 2014
  • Graduate of UW-La Crosse (2014)
  • Married to Katie; 4 children; currently resides in La Crosse

Chloe Krebsbach

Staff Accountant

  • Started with the firm in 2022
  • Graduate of UW-La Crosse (2022)
  • Engaged to Jay
  • Enjoys playing music and live theatre

Eric Manning

Staff Accountant

  • Started with the firm in 2018
  • Graduate of UW-La Crosse
  • Enjoys the Badgers, Brewers and Packers
  • Enjoys the outdoors, including fishing, boating and camping

Amy McKnight

Staff Accountant

  • Started with the firm in 2023
  • Graduate of the University of Evansville and Western Technical College
  • Married to Barry, 1 child, 1 dog and 2 cats

 

Matt Sye

Office Manager

  • Started with the firm in 2023
  • Married to Gretchen; 2 children
  • Lifelong resident of the Coulee Region
  • Attended Madison Area Technical College
  • Enjoys spending with family, golfing, fishing and the great outdoors.

Sarah Hilton

Staff Accountant

  • Started with the firm in 2018
  • Graduate of UW-La Crosse and Western Technical College
  • Married to Chris, 3 children

Barb Hanson

Staff Accountant

  • Started with the firm in 1979
  • Graduate of Western Technical College
  • Lifelong resident of rural La Crosse County
  • Married to Randy; 4 children and 7 grandchildren
  • Enjoys camping, snowshoeing & spending time with the family

April Lingelbach

Staff Accountant

  • Started with the firm in 2000
  • Attended Western Technical College
  • Married to Marc; 3 children
  • Enjoys photography

Mikki Embke

Staff Accountant

  • Started with the firm in 2000
  • Graduate of Western Technical College
  • Married to Darwin; 4 children
  • Enjoys spending time with family and traveling

Laurie Tabbert

Staff Accountant

  • Started with the firm in 2009
  • Graduate of Western Technical College

Rici Gibbons

Staff Accountant

  • Started with the firm in 2010
  • Graduate of Red Wing-Winona Technical College
  • Lifelong resident of Wisconsin who enjoys the Packers, Brewers and Badgers
  • Enjoys fishing and attending ball games

Nicole Mauss

Staff Accountant

  • Started with the firm in 2015
  • Graduate of Western Technical College
  • Enjoys spending time with family

Emily Greener

Staff Accountant

  • Started with the firm in 2020
  • Graduate of Southeast Technical College — Winona, MN
  • Enjoys spending time with family; 2 children
  • Enjoys biking, fishing and playing piano and guitar

Sheila Freese

Staff Accountant

  • Started with the firm in 2022
  • Graduate of Western Wisconsin Technical College
  • Married to Dave; 2 children
  • Enjoys spending time with family, friends and grandchildren

Robyn Folcey

Receptionist

•  Started with firm in 2022

•  Married to Tony

David Morrison

Certified Public Accountant

  • Started with the firm in 1993
  • Graduate of UW-Madison
  • Started his career with Price Waterhouse in Chicago
  • Member of AICPA
  • Has served on multiple city and non-profit boards including the La Crosse Community Foundation, La Crosse Public Library and Mississippi Valley Conservancy
  • Currently a member of the La Crosse Economic Development Commission